5 Tips for Selling Your Practice

If you’re a dentist thinking about selling your practice, congratulations—you’re about to embark on an exciting new chapter. But before you dive in, it’s crucial to prepare carefully. Many dentists mistakenly believe they need brokers or recruiters to handle the sale. I’m here to tell you, after 30+ years in dentistry and countless successful sales facilitated through our Dental Practice Matchmaker community, that’s simply not the case. You can absolutely manage this yourself—and here’s how:

1. Get Your Financials in Order

Buyers want clarity. Organize your financial records meticulously, including production reports, tax returns, and overhead breakdowns. Transparent financials build trust, making your practice significantly more attractive.

2. Establish a Realistic Valuation

Setting an accurate asking price is critical. Avoid emotional pricing—conduct a thorough valuation based on industry standards, recent local sales, and practice performance. Be transparent about your valuation method to foster trust and smooth negotiations.

3. Market Your Practice Strategically

Forget costly broker listings. Leverage dental-specific networks, like our Dental Practice Matchmaker Facebook community and our premium member app, to target qualified buyers directly. With over 10,000 organized listings by state and category, the right buyer is just a few clicks away.

4. Plan Your Transition Clearly

Be upfront about your desired transition timeline. Will you stay on part-time for mentorship? Do you prefer a swift handover? Clear expectations attract compatible buyers, preventing misunderstandings down the line.

5. Communicate Openly and Respectfully

Direct, transparent communication is your best asset. Respectful interactions set a positive tone and build lasting goodwill, vital during negotiations and beyond. A good rapport with your buyer often leads to smoother transitions and fewer hiccups.

Take Charge of Your Sale

Selling your practice doesn’t have to be complicated or expensive. By following these five steps, you’ll navigate confidently through the sale without unnecessary middlemen. Remember, our Dental Practice Matchmaker platform is designed by dentists, for dentists, making your journey seamless and efficient. Ready to get started?


Founder of Dental Practice Matchmaker

Dr. Jorgensen has worked in dentistry since 1984, and has been a dentist since 1992. She has worked as a dentist, dental hygienist, dental assistant, and dental receptionist in private practices, public health, and corporate offices.

She started  a practice from scratch in 1994, moved that practice twice, and started a second office.

During her career she has hired eight associates, and has been through the selling and buying process several times. If you have a problem in dentistry, she has seen it and solved it.