The Hidden Risks of Selling Through a Broker

Selling your dental practice is a major life event—one that requires thoughtful planning, transparency, and trust. Unfortunately, many dentists believe that hiring a broker simplifies the process. But relying on brokers often introduces unnecessary complications and hidden risks that can significantly impact your financial outcome and future career plans.

Inflated Fees

Brokers typically charge hefty commissions—often ranging from 7-10% of your practice’s sale price. This large slice of your hard-earned revenue goes straight into the broker’s pocket. Instead of funding your retirement or your next venture, you’re losing tens of thousands of dollars to fees that add questionable value.

Conflicts of Interest

When brokers are involved, there’s a risk that they will prioritize their commission over your best interests. They might push you toward deals that maximize their payout rather than aligning with your personal and professional goals. The end result can leave you financially shortchanged and dissatisfied with your transition experience.

Lack of Transparency

Brokers often act as intermediaries who control communication between buyers and sellers. This lack of direct communication creates barriers, slows negotiations, and can foster misunderstandings. Transparent and open dialogue between buyer and seller ensures clear expectations and smoother transitions—something brokers rarely facilitate.

Undervaluing Your Practice

To secure a quick sale and expedite their payday, brokers might undervalue your practice, presenting it as a “market-friendly” price. While attractive to buyers and easy to sell, this undervaluation can deprive you of significant equity you’ve spent years building.

A Better Way to Sell

Dentists are increasingly discovering there’s a more transparent, affordable, and empowering alternative: connecting directly with buyers. By leveraging platforms like Dental Practice Matchmaker, sellers retain control of their listings, can directly negotiate terms, and eliminate exorbitant fees. Our members benefit from access to thousands of potential buyers organized by state, specialty, and more, providing unparalleled transparency and efficiency.

Instead of navigating the murky waters of broker-led transactions, consider an option that respects your hard work, maximizes your financial outcome, and empowers you with control and clarity during one of your life’s most significant transitions.

Your practice is your legacy—don’t risk it to unnecessary complications and costs. Connect directly, transparently, and confidently.


Founder of Dental Practice Matchmaker

Dr. Jorgensen has worked in dentistry since 1984, and has been a dentist since 1992. She has worked as a dentist, dental hygienist, dental assistant, and dental receptionist in private practices, public health, and corporate offices.

She started  a practice from scratch in 1994, moved that practice twice, and started a second office.

During her career she has hired eight associates, and has been through the selling and buying process several times. If you have a problem in dentistry, she has seen it and solved it.